America II Electronics has demonstrated its commitment to a blended distribution strategy by completing distribution agreements, partnering with 3M, Transcend Information, Comchip Technology, and Hongfa America.
“America II’s Blended Distribution describes how we combined—or blended—traits of the independent and authorised channels,” said Brian Ellison, President of America II Electronics. “We haven’t stopped doing all the things that make America II one of the top independent distributors in the world. But in recent months, we’ve been absolutely focused on the authorised side of our business. We’re committed to delivering new strategic lines to our customers, and now we’re happy to announce we have added several key manufacturers to our line card. America II is now an authorised distributor for 3M’s specialty products, Transcend’s memory products and solutions, Comchip’s line of discrete semiconductors, and Hongfa’s line of relays and electronic devices.”
Terms of each agreement vary. As outlined in the 3M agreement, America II will distribute products from 3M Specialty Products Division, including their tapes, adhesives, safety products, cable accessories, heat shrink products, LED light bulbs, and other various products used in electrical applications for the industrial and utility markets.
Through its partnership with Transcend, America II will supply its customers with the company’s line of memory modules, drives and cards.
Under terms of the Comchip agreement, America II will be a global stocking distributor of Comchip’s line of discrete semiconductors. And through its partnership with Hongfa, America II will distribute the manufacturer’s full line of products including relays, contactors, switches, and circuit breakers.
Author
Mick Elliott
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