Luso Electronics has appointed industry veteran Bryan Reid as UK Sales Manager of its Electronics Distribution division.
He will bolster a management team looking after key customer accounts focusing on power solutions for military and environmentally demanding applications, as well as supporting the company’s growth into new and emerging markets.

Reid has an extensive background in the power supplies sector, having spent over 10 years within various sales management roles at TDK-Lambda. During his time at the company, he was responsible for the sales and distribution of major product ranges in the UK and further promoting the company’s service offerings.

In his most recent role at Craftec, he successfully grew sales of its AC/DC and DC/DC lines, and was instrumental in securing several significant value-added contracts.

Prior to that, he held a senior field sales position at Keithley Instruments.

David Zelkha, Managing Director of Luso Electronics, commented: “We are pleased to welcome Bryan to our growing team. He brings strong industry knowledge and expertise which will be a superb addition to the division.”

“I’m very excited to join Luso and to work with the market leading solutions delivered by its manufacturing partners. Luso has seen impressive growth recently and I’m keen to support its future expansion,” Reid responded.

He will focus on growing Luso’s business in the Rail and medical markets by promoting products such as SynQor’s RailQor line and range of medical solutions.


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