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Analog Devices

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Analog Devices (ADI) has selected Arrow Electronics as its strategic distribution channel partner operating globally. ADI will retain its current regional distributor network but will employ Arrow as its sole global distribution channel partner. The decision sees Avnet Silica and EBV Elektronik, an Avnet company, depart the Analog Devices distribution network. ADI says that the move is aimed at enabling a deeper level of support and greater breadth of services for ADI’s customers, who under this new and simplified structure will have the ability to leverage a strong, focused channel team, and draw on a comprehensive suite of end-to-end support services ranging from design and prototyping to logistics support. “Analog Devices continues to invest on behalf of our customers, including expanding our direct sales team and, today, strengthening our channel operations by deepening our engagement with Arrow,” said Martin Cotter, senior vice president, Worldwide Sales and Digital Marketing, Analog Devices.…