Dedicated web pages and new e-newsletter profile 700 weekly product additions

far185aFarnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals across Europe and Asia Pacific, has added new pages to its website that give quick and easy visibility and access to a continuous stream of new products additions. With approximately 700 new products added every week, plus new technologies and new manufacturers, Farnell is able to provide design engineers with the most comprehensive choice of the very latest technology.

Under the new initiative, Farnell is also launching a monthly e-newsletter that will bring the most up-to-date product and technology news directly to subscribers. The new additions to Farnell’s product portfolio encompass devices of all types; from extensions to commodity ranges to the introduction of exciting new technologies from niche suppliers that can help customers gain crucial technological competitive advantage.

The new product pages can be quickly accessed with a single click from customers’ own Internet browsers by using the new downloadable Farnell toolbar. An overview of each product is given and then with a single click users can then directly access comprehensive data sheets, see stock availability, and then make purchases. Orders can be placed 24-hours a day with free next day delivery on all orders placed before 8pm. Farnell offers local language websites and has offices throughout Europe to provide customers, wherever they are, with excellent sales and design-in support.

Steve Herd, Senior Product Manager, Farnell, commented on the introduction of the new product introduction web pages and e-newsletters saying: “Adding new products to our portfolio to ensure that design engineers have access to the very latest technology is a key part of our business model. These new web pages and e-newsletter ensure that our customers know about the new additions and can purchase product as soon as the parts are added to our range.”

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