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Farnell

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Apple and the IEEE have joined Farnell element14’s Power Circuits rewards programme. The distributor expects these new benefits enhance the appeal of the programme, which, since its launch in 2012 has generated a 25% increase in loyalty and 30% increase in European sales for Farnell element14. Feedback to Farnell element14 has helped define the most compelling rewards and benefits that will appeal to business customers. Seven collaborations have been agreed so far, each offering business benefits across a range of categories including; travel, freight, training, office and IT. A series of exclusive offers are available on products and accessory bundles from Apple. In addition, to keep up to speed with industry developments and training activity, IEEE is offering Professional Membership fee reductions. Farnell element14 has also partnered with a leading logistics provider to offer discounted shipping rates. Other key focus areas in the programme include offering customers’ savings on hotel…