Apple and the IEEE have joined Farnell element14’s Power Circuits rewards programme.
The distributor expects these new benefits enhance the appeal of the programme, which, since its launch in 2012 has generated a 25% increase in loyalty and 30% increase in European sales for Farnell element14.
Feedback to Farnell element14 has helped define the most compelling rewards and benefits that will appeal to business customers. Seven collaborations have been agreed so far, each offering business benefits across a range of categories including; travel, freight, training, office and IT.
A series of exclusive offers are available on products and accessory bundles from Apple. In addition, to keep up to speed with industry developments and training activity, IEEE is offering Professional Membership fee reductions.
Farnell element14 has also partnered with a leading logistics provider to offer discounted shipping rates. Other key focus areas in the programme include offering customers’ savings on hotel accommodation with HRS – The Hotel Portal and airport lounge access with Priority Pass. Digital marketing agency Stickyeyes have also joined with the provision of its award winning digital services and MeetingZone with preferential rates on web and audio conferencing.
Alan Paterson, Sales and Marketing Director, Farnell element14, said: “This is a real first in our industry, and we’re delighted to be working with such high profile brands. We pride ourselves in delivering programs that are convenient, valuable and can provide exclusive offers to our customers. Our ultimate goal is to cement long lasting relationships with all our customers. So far our Power Circuit programme has generated a total of £1 million rewards value direct to our customers including £15,000 in charity donations.
“This really is just the start. We plan to extend our offering over the coming months with more exciting services and benefits.”


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