First in market partnership with Renesas Electronics ensures comprehensive range of products for design engineers in China

RS Components (RS) the world’s leading high service distributor of electronics and maintenance products and the trading brand of Electrocomponents plc (LSE:ECM), today announced a new partnership with Renesas Electronics China to enhance support for samples and tools leveraging the RS online platform. Under this partnership, RS customers will benefit from a more comprehensive range of Renesas products, providing more choices for design engineers. The partnership will also ensure shorter order fulfilment and faster speed to market.

To meet the needs of customers in China, RS has consistently introduced local initiatives to improve speed to market and increase productivity for local engineers. Last year, RS China implemented Alipay on its fully-transactional website for an integrated online buying experience and, in April, RS opened a new warehouse in Shanghai to provide an extensive and fully stocked inventory of over 135,000 product lines.

CM Lim, Head of Electronics, Asia Pacific at RS Components, said, “We’re very happy to be the preferred choice for Renesas China for its online initiative. We are confident that with our multiple ordering channels and assurance of next day delivery to 200 cities in China, we can bring more benefits to our customers, such as accessibility to a broader product range and increased speed to market.”

RS currently offers over 1,000 Renesas products, including microcontrollers and processors, development kits, optoelectronics, and peripheral components. The improved product range is targeted to be the widest range of Renesas offerings amongst high service distributors in the country. The partnership will enhance the RS online offering, incorporating an option for Renesas customers to request product samples, including MCU and OCD, to support their research and design process.

“With China’s customers becoming more technology-savvy, many of them are looking to do their purchases online. We have chosen to work with RS Components because of its robust online platform, and we are confident of its promise of fast next day delivery service to our customers in China. Renesas is the world’s number 1 MCU supplier: it already has a big share of the China market (23.5% in CY2010 Bill-To-Sales source: Isuppli). Our EasyGo online solution coupled with RS Components’ online capabilities provides a convenient one stop shop, reducing design lead times for our customers in China,” said Daryl Khoo, Director, MCU Products Centre, Mainland China and Hong Kong, Renesas Electronics.

“With this partnership, customers can now easily access our comprehensive and competitive line up of microcontrollers and tools through our reference designs, which also leads them to our other product lines,” Daryl Khoo continued.

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