PEI-Genesis will open for business with a sales office in Tel Aviv, Israel on June 19.

With Israel ranked fifth among the most innovative countries in the Bloomberg Innovation Index, expanding into this high growth area provides new opportunities for both PEI-Genesis and Israel’s “Silicon Valley,” the area in and around Tel Aviv where so many of the country’s high-tech industries are concentrated.

“Israel ranks thirteenth in the world in scientific activity,” said Steven Fisher, PEI-Genesis CEO. “It also has one of the highest per capita rates of patents filed, which indicates clearly that innovation is at the forefront. Our work with companies from design to delivery, and with our vast inventory and ability to customise quickly, it made perfect sense for PEI-Genesis to have a presence in this expanding market.”

The company plans to focus its sales efforts on all market sectors and on start-up tech companies, fostering relationships so that it will be known as a valued, strategic partner moving forward.

Simcha Frimer has been named Country Manager for PEI-Genesis in Israel. Before joining PEI-Genesis, Frimer spent 21 years at Nisko, one of Israel’s largest distributors of electronic components.

At Nisko, Frimer served as COO and since 2006, as Acting General Manager.

“Many of Israel’s most innovative companies are focused on the industrial, military, aviation, energy, and rail and mass transit sectors, a perfect fit for the segments well served by PEI-Genesis,” said Frimer. “The company is known as one that responds quickly and has the ability to deliver customised interconnect solutions in any quantity. Israel is the right place for PEI-Genesis.”

Frimer, who has a Master’s degree in Industrial Engineering, will be joined by four others in the Tel Aviv office, all of whom have experience in distribution and electronic components.

“There are so many new companies we want to get to know and we believe strongly we can bring as much value to them as they can bring to us,” said Fisher.

This office opening follows PEI-Genesis’s ongoing strategic expansion. In the spring of 2015, the company expanded into Zhuhai, China.


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