Unrivalled range of innovative products and solutions for electronic design engineers
and maintenance specialists across the region

element14 (formerly Farnell), the industry’s first fusion of commerce and community supporting engineers and purchasing professionals worldwide, today announced the expansion of its inventory portfolio to over 130,000 products, doubling its product range over the past year to give customers the broadest electronic and maintenance products selection stocked in the region to ensure fast delivery to destinations in Asia Pacific. element14’s regional inventory, which comprises of products from 3,500 leading suppliers, is also complemented by its global network of distribution centres, giving engineers access to a wide array of solutions to overcome any challenges they face.

Based on Gartner’s latest Semiconductor report, Asia Pacific’s semiconductor market revenue is forecasted to grow from $181 billion in 2010 to $278 billion by 2015. The rising trend in electronic equipment demand and spending in the region reveals that revenue in Asia Pacific is expected to grow from $719.4 billion in 2010 to $1139.3 billion in 2015. These factors point towards an increased demand for a wide range of electronic production and component usage in the region. In addition, technology is constantly progressing and becoming more sophisticated as international and domestic designs converge in the Asia Pacific region to meet worldwide demands.

“As Asia Pacific emerges as the centre for electronics manufacturing, engineers face increasing challenges to create end products that are reliable, intuitive and technologically advanced,” said William Chong, Regional Director of Supplier, Product & Purchasing Management, element14, Asia Pacific. “At element14, we have bolstered our product selections and strengthened our partnerships with leading industry manufacturers to offer our customers unrivalled access to our extensive product range and services that support them from product conception to production.”

Stocked in its three regional distribution hubs in Singapore, Shanghai and Sydney, element14’s extensive inventory of 130,000 is positioned to support next day delivery to most cities in Asia Pacific for electronic components that range from connectors, passives, electromechanical, semiconductor to maintenance products. Within its inventory portfolio for semiconductors, the building blocks for electronic designs, element14 offers a wide spectrum of innovative products and technologies in analog, logic and discrete solutions that are complemented with critical microcontrollers, embedded solutions and developmental kits. These components provide engineers and purchasing professionals with immediate solutions for evolving market demands.

element14 also stocks critical PCB components in connectors, passives and electromechanical, providing total solutions that support all design and production requirements. Besides offering the best in class PCB connectors from leading suppliers, element14 made new grounds by offering the most advanced lighting connectors, green and miniaturised interconnect solutions.

As the region shifts to more advanced electronic and equipment production, element14 is well-positioned to meet engineers’ dynamic requirements for passives, not just in general purpose capacitors, resistors and electro-magnetic components, but also in higher capacitance, robust high temperature and longer life capacitors, low ohmic, tight tolerance and high power resistors and inductors, all of which support the Bills of Materials for many manufacturers in the Approve Vendor List.

element14 has also expanded its electromechanical product offerings in the region, including critical components in circuit protection, thermal management, sensors and relays and switching solutions, and these components support key automation and control applications across multiple industries.

element14 constantly innovates to ensure that its products and services evolve with the growing needs of the design engineering industry in the Asia Pacific. Recent element14 initiatives include the element14 knode,acclaimed PCB Design software from Cadsoft EAGLE, and recent manufacturer partnerships with Pentalogix, Agilent Technologies and Johanson Dielectrics. These initiatives, which present their customers with a full suite of products and solutions, are proof of element14’s continuous commitment to its customers and their growing demands in the region.

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