Zytronic has strengthened its sales forced by signing partnership agreements with Timeks in Turkey and Atrek Systems in Malaysia. The deals cover the complete Zytronic projected capacitive touch sensor range.
Established in 2002, Timeks initially specialised in selling POS hardware, later adding barcode scanners and printers, industrial keyboards, keypads and touch pads. With the rapid expansion of the kiosk market, Timeks is now also in the position to supply the entire range of components within a kiosk, including Zytronic’s touch screens for applications in banking, medical, digital signage, military and transportation sectors. In addition to Turkey, Timeks serves customers in Azerbaijan and Cyprus.
Atrek Systems’ distribution agreement covers Malaysia and South East Asia for Zytronic’s innovative large form factor PCT and MPCT touch sensors suitable for the kiosk and digital signage market. Atrek is a specialist distributor of IT hardware and kiosk components and has an experienced management team with strong industry contacts in this region.
Ian Crosby, Zytronic’s Sales & Marketing Director commented, “I’m delighted to welcome Timeks and Atrek to our global sales channel network. Turkey and Malaysia both have dynamic, growing economies and our new regional partners have a complementary portfolio of components and systems for the kiosk industry. Our proprietary touch technology is proven in the most demanding self-service and commercial applications and will be an excellent addition to their line cards.”
The touch technology available to the new partners includes Zytronic’s MPCT projected capacitive touch sensors, which can detect up to 40 independent touch points through glass thicknesses of up to 12mm, making them ideal for touch tables in public areas. The MPCT portfolio now also comprises the ZXY300, a new multi-touch controller with specially designed touch detection and processing firmware that greatly enhances accuracy and resolution on ultra-large format MPCT touch screens of sizes of up to 84-inch. The products are aimed at the self-service, digital signage, gaming, leisure and industrial markets,