They do like their motor racing at Mouser Electronics. Last week they cheered home Tony Kanaan their sponsored driver in the Indianapolis 500 and now the distributor is having a tilt at the 24 Heures de Mans or Le Mans 24 Hours to those of us on this side La Manche. Mouser is a sponsor of the 2013 Rebellion Racing Team, led by former Formula One German race car driver Nick Heidfeld. The Le Mans racing team is running into form after it has accelerated the season with two powerful 2nd place finishes.
Mouser is sponsoring the Rebellion team in partnership with connector supplier LEMO. The team’s primary sponsor is Rebellion, a Swiss manufacturer of high-end watches. Racing Lola-Toyota LMP1 cars, the team is competing in races organised by the FIA World Endurance Championship (WEC) and the American Le Mans Series (ALMS).
The team will run two LMP1 cars in the famous 24 Hour race, held in France on June 22-23, with a test day on June 9. Known as the “Grand Prix of Endurance and Efficiency,” the 24 Heures De Mans, is among the world’s oldest known endurance race and part of the FIA WEC. It has occurred every year since its inception in 1923 near the French town of Le Mans.
Mouser sees the racing sponsorships as an innovative way to communicate its performance-driven business model and promote the newest technologies and how they impact the high-tech world of auto racing. Every advanced, sophisticated component that goes into a race car is all about precision and gaining a performance edge out on the track. The FIA WEC and the IZOD IndyCar racing series are the perfect vehicles to build top-of-mind awareness for Mouser and its industry-leading manufacturers.
“Mouser is very excited to partner with LEMO to sponsor an ALMS team this year,” said Todd McAtee, Mouser Electronics’ Vice President of Business Development. “In racing, the technology is advancing faster than ever before, which aligns with Mouser’s commitment of being the distributor known for introducing the newest products and latest technologies.”
“LEMO and Mouser are great business partners and we’re really happy to be joining forces on the racetrack. Both of our companies are committed to excellence, as is this racing team. Stay tuned for a dynamic season,” stated Alexandre Pesci (with a name like that shouldn’t he be driving one of the cars!), LEMO Chairman and CEO.
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