Hirose names Avnet Abacus

Hirose_P1020424_adjAvnet Abacus today announced that it has been appointed as the first pan-European distribution partner for Hirose, the leading Japanese connector manufacturer. The new agreement extends a long standing and successful partnership between Abacus and Hirose in the UK.

Bryan Cullis, General Manager, EMEA Distribution at Hirose, said, “Avnet Abacus has been our UK ‘Distributor of the Year’ for the last four years and is one of our most successful distributors in Europe. As we move forward with a pan-European business strategy, it makes sense to build on, and extend, this strong and established relationship by appointing them to work with us and customers throughout Europe. Abacus has always had the same mindset and ideals as Hirose, and has demonstrated that it has extended this culture throughout the Avnet Abacus European organisation following the acquisition of Abacus by Avnet in 2009. We are delighted to name them as our first regional European distributor.” Alan Jermyn, vice president of marketing for Avnet Abacus added, “We have enjoyed a long and successful relationship with Hirose and we are delighted that they have now extended our partnership to cover the whole of Europe. Hirose shares our design in culture and customer focussed approach. We believe that we will be equally successful together on a pan-European basis.”

Abacus Group was named as the Hirose Distributor of the Year in 2005/6, 2006/7, 2007/8 and 2008/9. Avnet Abacus is committed to offering technology leading products by maximizing it’s significant franchise portfolio and extending where appropriate local engagements to the wider European market.

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