An initiative to modernise the distribution channel’s design registration process has been launched by the Electronic Component Industry Association (ECIA).

The Association’s Global Industry Practices Committee (GIPC) will assemble a group of Subject Matter Experts (SMEs) and industry stakeholders, representing the authorised component channel, to include semiconductors, electromechanical/interconnect and passives.

The group will approach the project with a multi-phase initiative to assess the current state and what the future state might look like.

“The initiative was proposed by ECIA’s Manufacturers’ Council,” explained Don Elario, ECIA Vice President of Industry Practices, “it will bring representatives from all the component technology sectors together. In addition to participation from each of the three ECIA Councils, there is representation from GEDA (Global Electronics Distribution Association) and ERA (Electronics Representatives Association). This is a long-standing process in the industry and modernisation is a likely next step.”

The first phase on the design registration project was launched on June 18 and will assess what works and what doesn’t work with the current process in all three technology areas. This will be accomplished through an anonymous, collective sampling of surveys and interviews with the key stakeholders.

The deliverable from this phase will be a “Best Practice” document revealing the results of this fact-finding activity.

A possible second phase to this project will be ideas for a future state to modernise the process using new and/or current technologies available in the world today.

“ERA is delighted to join representatives of ECIA and GEDA in this industry-wide initiative. We will be sharing the results of our own DREG study that was presented at our 2018 ERA Conference that may help in framing this initiative. Most manufacturers’ DREG programs rely on their reps to review and approve the registration. Thus, the reps are a key piece of any DREG program,” added Walter Tobin, ERA’s CEO.

“Component manufacturers understand the value of authorised distribution in supporting their customers’ design efforts, who invest time, resources, and capital to educate customers on manufacturers’ products.  Manufacturers utilise design registration to help compensate distributors for those investments,” added David Loftus, ECIA’s CEO and President. “The industry has the opportunity to modernise the process. No single component manufacturer can do this – it must be an industry-level initiative to drive industry improvements that benefit customers and the entire supply chain. ECIA’s goal is to bring the channel together and find solutions to the challenges we all face today.”


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