Digi-Key and Freescale Semiconductor have created what is claimed as the electronic component industry’s first distributor/supplier collaborative mobile application. Dubbed Freescale & Digi-Key ON-THE-GO! the application is available free of charge via the Apple iTunes store, and features valuable content, easy access to component availability information, and eCommerce functionality for all Freescale products available from Digi-Key.
“As we continue to reach new global audiences and make it as easy as possible for customers to buy our products, mobile has to be front and centre,” said John Dixon, director of corporate marketing at Freescale. “We’re pleased to be working with a solid distribution market leader like Digi-Key to help us maintain momentum in our increasingly mobile world.”
Key features of the application include: an interactive and touch environment; detailed device and development tool information; links to myriad resources including block diagrams and training videos, as well as Digi-Key’s eewiki online community and 24/7 technical support; and a direct link to Digi-Key’s websiteto purchase Freescale product.
“As one of the first to create a mobile app, Digi-Key is continually working to innovate within the mobile space,” said Tony Harris, Digi-Key CMO. “As customers shift toward doing more business on their mobile phones, tablets and other devices, demand for mobile apps is increasing. This new app literally breaks new ground as a distributor and supplier collaboration that seamlessly allows interested customers to research, compare, and purchase Freescale products, all in one place.”
If the Freescale product proves successful, Digi-Key plans to consider additional opportunities for mobile application offerings developed in collaboration with other component manufacturers.
A recent report by Forrester research entitled “Online and Mobile are Transforming B2B Commerce” makes the strongest case possible for B2B eCommerce.
The study reveals that 52 percent of B2B customers are using smartphones and/or tablets to buy products and 62 percent are using tablets to do their research before buying. According to Forrester, both procurement and design engineers are accessing ecommerce websites via a variety of mediums, anticipating responsive design and expanded mobile device functionality.


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