Jessica Daughetee has been promoted to chief marketing officer (CMO) at Avnet, She most recently served as vice president of global content, marketing and media.
She reports to MaryAnn Miller, Avnet’s Chief Administrative Officer.
As CMO, Daughetee will be responsible for overseeing the strategy, planning and development of Avnet’s global marketing initiatives including: advertising, branding, communications, content, creative services, digital strategies, events, press relations, social media and web.
She brings more than 20 years’ experience across the marketing and communications spectrum to the CMO role.
“Since joining Avnet, Jessica has provided strategic leadership and delivered strong results using a multi-faceted approach, developing award-winning creative marketing campaigns to drive brand awareness and digital strategies that have amplified marketing efforts—all while helping to transform our nearly 100-year-old company into a technology solutions leader,” said MaryAnn Miller. “I’m so pleased to announce the promotion of one of our own top women leaders to this important position. As CMO, Jessica will continue to drive awareness for the differentiated value of Avnet’s ecosystem and demand for Avnet’s solutions.”
Daughetee joined Avnet in 2016 as vice president of digital marketing, responsible for leading the development and deployment of the global digital strategy and marketing communications.
Prior to joining Avnet she held several diverse senior-level marketing and communications positions at three top Fortune 500 companies, including Intel. There, one of the areas she was responsible for overseeing was the Intel Inside Program, an iconic, powerhouse co-marketing machine.
She transformed the program to achieve increased marketing return on investment (MROI) by influencing and aligning partner investments to Intel’s business priorities and significantly expanded Intel’s global marketing reach to 169 countries.
“Jessica has a talent for creatively tackling business challenges through smart strategy, and a unique ability to translate that into action to drive measurable impact across our global business,” said Bill Amelio, CEO, Avnet. “I’m excited to see how her passion will fuel Avnet’s marketing efforts to reach further.”