Emma Botfield is the new Regional Managing Director, UK and Ireland for RS Components (RS). She will report to Pete Malpas, who is now President EMEA at RS.

Botfield will be responsible for leading and accelerating performance within the UK and Ireland, as well as defining and implementing the strategic direction and growth strategy for the region.

Her aim is to focus on developing strategies that strengthen the position of RS to achieve the ambition of creating and implementing innovative technology-based solutions, transforming customer and supplier experiences, becoming a trusted partner for customers and suppliers, and creating an environment where the talented teams within the organisation can continue to flourish.

Botfield joined RS in 2014 as Director of Sales and Customer Operations. Prior to this role, she held a number of various commercial and transformation roles within BT Global Services where she spent the majority of her time leading teams to significantly improve services to extract and deliver value, and developing talent agendas, including several award-winning initiatives.

She is a Six Sigma Black Belt and Executive Level Coach who has a passion for raising the bar to deliver outcomes.

Commenting upon her appointment, Botfield said: “I’m looking forward to continuing the great work that RS has accomplished over the last few years under the leadership of Pete Malpas. We will continue to focus on driving value for our customers, identifying crucial strategies that assist them with resilient solutions in the current economic climate. We will continue to introduce new technologies and innovative solutions as well as invest in our digital infrastructure to understand varying customer demand and changes in buying behaviour.”

“As a woman in a leadership role, I have a responsibility to encourage, role model and nurture everyone to have belief in themselves, push the boundaries and seize every opportunity for learning to help them grow.”

Pete Malpas, President EMEA at RS, added: “Since joining RS over six years ago, Emma has gone from strength to strength, leading and transforming our customer service team and our RS Local branch network, establishing our value-added service infrastructure and capability, and recently taking responsibility for the UK Internal Sales team. Emma is always positive, has built a high level of respect internationally, and has been one of our biggest evangelists for the customer. I am confident Emma is the right choice to take the reins and continue to move the business forward. I wish her every success in this role.”


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