Farnell element14 is looking to make further inroads into the production quantity market by simplifying the web experience for customers.
A new feature is the display of products on a single page that allows the customer to select associated packaging options from cut tape, full reel and re-reel. Customers can now also take better control of their online production experience through improved product data, the visibility of price breaks at different packaging quantities and the option to select their own packaging preferences or default to the most appropriate packaging type based on the quantity being purchased.
Richard Slee, European Business President Sales and Marketing at Farnell element14 said: “We rolled out our new web platform globally to enable future growth with flexibility for rapid development. These efficiencies create a greater customer experience through global alignment and streamlining of the online ordering process. With over 60% of the company’s European sales now online we are creating a proposition that ensures all our online customers have the best possible user experience right through to professional buyer purchasing production quantities.”
Web enhancements allow customers to instantly compare prices side-by-side, see the different packaging options available for products, and access over 20,000 full-reel items plus re-reeling on all cut tape products.
Other propositional advantages for production customers include Date and Lot codes available on demand on all Farnell element14 products and the award winning, free packaging recycling programme.


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