Seeking to raise its profile in the USA, Cambridge-based UltraSoC has engaged Quantum Leap Technical Sales (QLS) as its technical sales representative. QLS specialises in bringing innovative semiconductor IP and EDA tools to the US market, and will promote UltraSoC’s IP that helps semiconductor companies develop and optimise their complex SoC products.
QLS will be working closely with Randolph “Randy” Fish, UltraSoC’s Business Development Director for North America. A veteran of the semiconductor and EDA industries, Fish previously served in engineering, sales and business development roles at Intel, Mentor Graphics and Cadence. He also has extensive experience in high-growth environments, having held leadership positions at Forte Design Systems, AutoESL and Q Design Automation.
“We are delighted to welcome Quantum Leap Sales as our technical sales partner,” said Rupert Baines, UltraSoC CEO. “Their best-in-class offering of EDA tools, IP and design services is a great match for our product portfolio. QLS will be an excellent addition to our sales channel and will extend our reach to UltraSoC’s growing customer base.”
Mike Ingster, President and Founder of QLS, commented: “UltraSoC has a unique and powerful proposition for the SoC development community. We believe their debug, optimisation and security IP products are a great fit within the QLS portfolio.”
UltraSoC’s suite of silicon IP allows designers to create an on-chip infrastructure that non-intrusively monitors the digital aspects of the chip’s behaviour – both hardware and software.
The engineering team can gain a much more intimate understanding of the often complex interactions between diverse on-chip processor blocks, custom logic, and system software.
These capabilities are valuable both in development and in-field, when they can be used to spot unexpected behaviour caused by bugs or by malicious interference, and to analyse performance trends.