TTI has confirmed industry veteran Norbert Piefer as Marketing Director Industrial in Europe.
The appointment follows TTI’s strategic agreement with TE Connectivity’s industrial business unit reported in Disti Blog last week.
Piefer’s previous roles – most recently at TE Connectivity and before that with Hirschmann and Siemens – ideally suit him to this new position role at TTI.
He will focus on developing strategic multi-vendor programs with key customers in different sub-segments in this important market sector.
Other important industrial lines held by TTI include Molex, Honeywell and Omron, as well as the wide passives and discrete portfolio from franchises such as Vishay, Murata, AVX and Panasonic.
Explains Piefer: “This is an exciting challenge for me. TTI is ideally suited to develop business with Europe’s industrial machine builders. Our internal organisation is strategically set up to address the industrial sector, specifically manufacturing machinery of all sorts, and we have dedicated field technical support teams that can help design-in components such as TE‘s heavy duty HTS and Mini I/O connector series. Plus, of course, TTI is famous for its commitment to broad and deep inventory levels and supply chain excellence programs which are very beneficial for customers of the typical size and culture of the industrial sector.”
Added Geoff Breed, Vice President Marketing, TTI Europe: “Norbert is an excellent addition to our team. We worked successfully with him in his previous position at TE, and he was part of the joint TE/TTI team which achieved TE’s ‘Outstanding Performance’ award for four consecutive years, so customers can be assured of exceptional service levels across our entire portfolio of industrial components.”


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