Rutronik-Yageo FranchiseRutronik Elektronische Bauelemente GmbH and Yageo Corp. are placing their existing pan-European franchise agreement on a global footing. As a result, the distributor will supply the entire Yageo product portfolio of passive components around the globe with immediate effect. The basis for the extended level of collaboration is Rutronik’s global commitment.

The Europe-wide partnership between both companies has already been in existence for over twenty-five years. Thanks to the worldwide sales agreement, Rutronik is now able to supply its customers with Yageo products throughout the world. The partners are thus pursuing their declared aim of significantly expanding their market shares by opening up new customer bases. With this in mind, Yageo is set to widen its extensive product portfolio further. Currently, its core products principally include ceramic capacitors, resistors, varistors, electrolytic capacitors, inductors and antennas. They are aimed first and foremost at the key automotive, industrial, consumer, renewable energy and lighting markets.

“Yageo is one of the most important and largest manufacturer partners for passive components”, explains Markus Zühlke, Marketing Director Passive Components at Rutronik. “Its outstanding technical support, competitive prices and successful collaboration on customer-specific solutions have made Yageo an important Rutronik partner with whom we’re sure to continue to grow further.”

Yageo elaborates: “With its comprehensive design-in activities and its C-part management, Rutronik has a large part to play in our success in Europe. We now look forward to placing our successful business relationship on a global footing. Combining our products with Rutronik’s expertise in logisitics solutions will give our customers the competitive edge in their respective market segments.”

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