For the second consecutive year, Panasonic has presented Rutronik Elektronische Bauelemente GmbH with the award for most innovative project work. In doing so, the manufacturer is honouring the distributor’s outstanding design-in and project work in the batteries sector.

Rutronik represents the entire range of Panasonic single cells, which comprises all technologies (alkaline, NiMH, lead, lithium and lithium ion). The focus is on primary lithium cells in cylindrical form and as button cells. The distributor also markets passive components for Panasonic such as switches and fuses. “Batteries can only be distributed successfully with expert advice. The design-in proportion is well in excess of 50 percent,” explains Oliver Sonnemann, Sales Manager, Distribution Battery, Industry & Devices Department at Panasonic. “The fact that Rutronik has been able to achieve disproportionate growth with our products since 1999 – particularly in the industrial sector – is proof enough of its exceptional technical expertise and understanding of the application.“ “We are very proud of this award because it shows that our strategy of linking product and market expertise is really paying off,” says Martin Unsöld, Senior Marketing Manager Electromechanics at Rutronik. “But this success has only been possible thanks to the first-class cooperation with Panasonic and the broad linecard featuring innovative and high-quality products.“

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