Rutronik and C&K have expanded their franchise agreement into Asia in addition to the European market.
Rutronik has been a distribution partner for C&K throughout Europe since 2002 and the succesful cooperation between the two companies has prompted them to expand their remit to the Asian market.
“Thanks to the globally consistent nature of Rutronik’s operations, with standardised tools and processes, we – just like our customers – have both a central point of contact for our worldwide business and also complete transparency. We are now also in a position to follow customers’ design-in work all the way to Asia,” explained Serge Veld, Sales Director at C&K. “Our colleagues provide local assistance for the design-in activities of the customers in Asia from our branch offices there,” added Martin Unsoeld, Senior Marketing Manager at Rutronik. “If the customer transfers their production to Asia, they also receive their tailored prices there.”
Deliveries for European customers continue to be handled by Rutronik’s logistics center in Eisingen, while Asian customers benefit from short delivery times thanks to shipping via the logistics hub in Hong Kong.
The agreement encompasses the entire C&K range of pushbuttons, rocker switches, slide switches and microswitches, products which are of particular interest to the automotive, medical and industrial markets.


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