RS Components (RS) is expanding its strategic partnership with Phoenix Contact. The distributor will support Phoenix Contact’s future market expansion and development in China to capitalise on growing business opportunities.

“We are excited to have reached this new agreement with RS,” said Gu Jiandang, President at Phoenix Contact (China) Holding Co. Ltd. “We believe that RS’ unparalleled eCommerce capabilities and vast customer base in China will create brilliant synergies and opportunities for both our companies. Through RS’ world-class online platform, we will be able to provide tailored solutions and services that are right for our end customers.”

As an important eCommerce distribution partner for Phoenix Contact in China, RS will offer a broad range of Phoenix Contact products to its nationwide customer base, via the company’s eCommerce platform combined with the highest levels of customer service.

Under the agreement, RS will expand Phoenix Contact’s market presence in China, with an expanded product offering from around 24,000 to 30,000 products including electrical components and system solutions for industrial and device connection, automation and electronic interface  The cooperation creates added value and choice for customers in the electronics and industrial sectors in China, who will be served from RS’ state-of-the-art Shanghai warehouse.

“Our partnership with Phoenix Contact is win-win,” said Jürgen Lampert, Vice President APAC at RS. “Phoenix Contact has an outstanding and long-established reputation as a global leader in electrical engineering and industrial automation. Our high-level cooperation with Phoenix Contact supports our joint push for market acquisition in China with one of the highest levels of customer service available in the market today.”

RS will fuse the partnership with customised commercial initiatives, focusing on customer acquisition, new product introduction and strategic customer development to bring the latest technological innovations to China. RS Components and Phoenix Contact have had a global distribution agreement in place since 2008.


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