…wider range, lower prices, even better service
RS Components (RS) launches its new low-cost lighting range with the introduction of a further 250 lines to add to its existing 1,200. The new range of 1,450 lines will meet all customers’ lighting requirements so that now, overall, RS has the range, prices and support services to meet its customers’ requirements.
The low-cost ranges of fluorescent, halogen & HID lighting are from Sylvania, Venture and Knightsbridge and the core lighting offer has been strengthened by extending the range from leading brands such as Philips, Osram, GE and Megaman.
Neil Harrison, Marketing Manager for Building Maintenance at RS said, “These days, it’s all about value for money. Whether you’re a local authority, government department, hospital, educational establishment, industrial or commercial business, you’re looking for the right product with the right service at the right price.” He continued, “We’ve got some unbeatable prices and we can prove it. We carry out regular ‘price-checker’ type activities to ensure they stay that way.”
Increasingly, RS customers are doing business on the web, and so all the lighting products are on the RS website, available for same day despatch. The online Lighting Selector Tool also assists customers in choosing the right lighting for the application while ensuring value for money.
RS now has a compelling story to tell its customers about how it can save them money time and again through a series of hard-nosed pricing options supported by its impressive product range and service proposition. This means that RS need be their only supplier when placing their regular orders.
When purchasing in high volume, brand is seen to be less important. However, the larger companies will be concerned with brands for Health & Safety/Environmental reasons as these are specialist requirements. RS now also stocks these key brands.
Lighting is a regular purchase for all RS customers and the lighting opportunity within its existing customer base is estimated to be worth in excess of £500 million. RS has a good lighting product range, and believes that it can attract more business from its existing customer base and significantly grow its market share.
The current range will meet all existing lighting requirements at the right price. RS can now easily compete with wholesalers and the introduction of its 250 new low-cost ranges will further enhance its potential market position, enabling it to become ‘the lighting supplier of choice’ for its customers.
RS offers a choice of channels for easy ordering with next day delivery as standard, as well as the option to collect from local branches situated nationwide or same day courier. Its real strength, however, lies in the web capabilities through the award winning website (rswww.com). It was the first in its industry to launch a price comparison website, showing a regularly updated benchmark of prices against wholesalers, allowing customers to see for themselves the value for money that RS offers (rswww.com/pricechecker).
Since it began, RS has had the simple objective of providing a part for every job, from research and development through pre-production to maintenance and repair. As those jobs have diversified and become even more complex, RS has developed its offering and services accordingly. Low cost lighting is proving to be a more significant opportunity with various European/global Directives, new technologies and wider opportunities. Coupled with the service, range and delivery that RS offers, it really is the one-stop shop for building maintenance purchasers looking for competitive prices.