RS Components (RS) will integrate Festo pneumatics products into its range following an agreement between the two companies. RS will play a key role in the distribution strategy of Festo, a global player in pneumatic and electrical automation technology. The two companies have agreed to align in markets across Europe.
The Festo range complements the RS Pro pneumatics offer.
In Germany, Festo has a significant share of the market. RS will initially offer around 1000 stocked products and plans to offer an extended range soon afterwards. The initial launch will be across Europe and South Africa, with an agreement in principle to extend this at a later stage. It will be supported by several sales and marketing activities at a global and local level.
“This partnership is great news for our industrial customers,” said Gian Paolo Arosio, Senior Vice President Region Europe at Festo. “With unrivalled access to industrial customers and market-leading service and support, RS is a perfect match for us as a distribution partner.”
Festo is a market leader in pneumatics and electrical automation in many countries across the world. Established in 1925, the company is a privately owned business with an annual turnover of €2.64 billion. Research and development play an important role and so the manufacturer invests the equivalent of 8% of its turnover in these activities.
“By partnering with this leading player in Europe, we are addressing the gap in our pneumatics offer and enhancing our service to engineers,” said Kevin Shield, Head of Category A&C at Electrocomponents. “The Festo range is powerful and well-proven, thanks to huge efforts in research and development.”