RS Components is rolling out a new eCommerce platform which will enable it to enhance and rapidly scale its B2B eCommerce offerings to an expanding customer base and deliver a highly personalised experience to individual customers in markets around the globe. The ambition is to build eCommerce revenues to £1bn plus behind the mission statement of eCommerce with a human touch.
The distributor has worked with DigitasLBi Commerce, a global connected commerce specialist and hybris software, an SAP company and fast growing commerce platform provider.
Under the agreement, DigitasLBi Commerce will implement the hybris Commerce Suite, a powerful and scalable single-stack commerce platform capable of delivering sophisticated B2B features to a global customer base.
The new platform integrates with the RS enterprise architecture, which includes a SAP business intelligence system It will streamline business operations and enable faster initiation of go-to-market strategies and new business models.
As a next phase, RS will undertake the global deployment and rollout of a new connected multi-language, multi-currency, multi-site commerce platform that can be adapted fast to changing market conditions. DigitasLBi Commerce’s robust agile implementation approach will enable RS to incrementally advance its eCommerce capabilities.
Guy Magrath, Global Head of eCommerce at RS, commented: “eCommerce is a major driver of growth for our business and the entry point for our customers to a long term multi-channel relationship with us. By partnering with DigitasLBi Commerce and hybris we’ll gain the ability to respond faster to new market needs and further exploit the potential of our eCommerce offer to a diverse B2B customer base.”
“With connected commerce at the heart of the company’s operation, RS has to make the online customer experience the best and most relevant in each and every market they do business in,” said Jim Herbert, Managing Partner at DigitasLBi Commerce. “As a leading exponent of global hybris implementations we’re delighted to have been chosen to support RS in extending how it connects to its global audience to reach customers locally, at the point of need.”
The new multi-device optimised commerce platform will power 29 highly localised websites, and finetune procedures that address specific market requirements. Under the agreement, DigitasLBi Commerce will enable the brand’s global connected commerce team of 100 staff, who oversee online trading, merchandising and behavioural repurchasing (email/offline event triggers across all channels and digital devices), to become fully self-supporting in their utilisation of the hybris Commerce Suite.
“In today’s market where B2B customers expect and are demanding a B2C-like experience, companies – especially industry giants such as RS – require a new breed of solutions that consider the customer interaction across touch points and channels, including that pivotal moment in the journey where a purchase is made,” explained Rob Shaw, Vice President New Business EMEA and MEE, hybris software. “hybris makes it possible to integrate web, customer service, print, mobile and social commerce that will give RS’s customers a more seamless multi-channel shopping experience.”


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