Localised e-Commerce Solution Initially Available in Poland, Czech Republic and Hungary
RS Components, the world’s largest high service distributor of electronics and maintenance products, has announced its entry into Eastern Europe. Initially RS has launched a full e-commerce solution in local languages and currencies for Poland, Czech Republic and Hungary; this will be followed by other Eastern European markets over the coming months.
“The successful restructuring of our European organisation has been an important factor in our positive performance over the past year,” said Klaus Göldenbot, Regional General Manager, RS Components EMEA. “The next step in our regional growth strategy is to rapidly build our activity across Eastern Europe. We have a unique proposition for our customers through service excellence and access to the broadest and deepest range of products. Our aim is to establish a solid business with significant sales revenues and to become the leading high service level (HSL) partner in these markets within five years.”
The fully functional websites for Poland, Czech Republic and Hungary, which went live on January 3, offer over 500,000 electronics and maintenance products, which are despatched on the same day that the orders are received. RS has already handled many website registrations, enquiries and customer orders, which have been successfully processed and despatched from the company’s warehouse in Bad Hersfeld, Germany. Locally based sales and regional multi channel marketing teams will support the expansion across the Eastern European region, ensuring the same fast and reliable high level service offer that RS provides in its other established markets across Europe.
RS research shows that the high service distribution market in Central and Eastern Europe is worth more than €1.5 billion. Furthermore, fundamental requirements, such as industrial infrastructure, are already in place in these markets indicating that the time is right for RS to enjoy success with its high service distribution model.