Prism Sound has consolidated its relationship with Qualis Audio by taking on distribution for the company’s products in the United Kingdom, Ireland and parts of continental Europe.
Qualis Audio develops professional audio measurement and monitoring instruments, with an emphasis on 5.1 surround sound. Under the terms of the new agreement, Prism Sound will use its existing distribution network, including its recently opened sales office in Germany, to support sales of Qualis Audio’s Sentinel Surround Sound Audio Monitor outside of the United States, further bolstering the company’s reach to new and existing customers worldwide.
The Sentinel will be sold alongside Prism Sound’s already impressive lineup of audio equipment for applications that demand high quality and precision from manufacturers, including LOUDSOFT and Prism Sound’s own line of SADiE audio workstation software.
“This relationship with Qualis Audio is an opportunity to extend our business with both existing and new clients, by virtue of the existing Qualis Audio product line and new products in future,” says Graham Boswell, director of sales and marketing, Prism Sound. “Our customers have long been interested in the service quality and loudness monitoring that the Sentinel provides, and we are happy to provide them with this technology. A partnership with Qualis Audio, a company with a fantastic heritage in audio technology, strongly reinforces our brand and positioning. I am confident that we will be able to develop good business by working together to provide the best audio solutions for our clients.”
Doug Ordon, director of U.S. sales, Qualis Audio, says his company is happy to team up with Prism Sound. “Having a strong partner in the United Kingdom with such a stellar reputation will enable Qualis Audio to reach and educate new customers overseas. It also provides both of our companies with a chance to collaborate on future opportunities. Just as there are issues with loudness compliance here in the United States, our friends in Europe are also seeking ways to comply with EBU standards. We are happy to share the Sentinel with them as an innovative, cost-effective solution.”