Premier Farnell has been recognised with a specific award by Freescale following the hugely successful launch of the first Freedom development platform for the Kinetis L microcontrollers.Kinetis L

The first award recognises Premier Farnell’s leadership in ‘Global Design Engineering Solutions’ and the excellent execution and results of the solutions strategy with Freescale.

The other three awards are for Premier Farnell’s regional operating businesses of element14 in Asia Pacific, Farnell element14 in Europe and Newark element14 in North America for the ‘Demand Creation Excellence’ linked to the launch of the new Kinetis L product family.

Freescale made a special mention to Newark element14 for its current outstanding performance in the sales and new customer acquisition for Kinetis L microcontrollers.

The award was presented to Laurence Bain, Chief Executive Officer, Marianne Culver, Chief of Global Supply Chain and Supplier Management, and David Shen, Chief Technology Officer, by Freescale Chief Executive, Greg Lowe, at the electronica 2012 Exhibition in Munich, Germany.

David Shen, Chief Technology Officer at Premier Farnell, said: “We are delighted to be recognised by Freescale for our leadership in ‘Global Design Engineer Solutions’, which further demonstrates our commitment to providing the latest new products and reference design solutions to design engineers and purchasing professionals. This is a really excellent result and a case study example on how we can leverage our solutions strategy, global marketing capabilities and powerful element14 Community to support new product launches from our suppliers.”

Geoff Lees, Senior Vice President and General Manager Microcontrollers at Freescale, said: “The launch of the new Kinetis L series microcontrollers has been a huge success with Premier Farnell, and its operating companies across the world. When you look for a partner it is more than just straightforward distribution it is all the other add-ons and customer solutions that make Premier Farnell stand out. I am extremely pleased to be presenting these awards to Premier Farnell today.”

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