Premier Farnell’s market position and office locations in Eastern Europe provide an ideal online partner for ROHM’s growth in developing countries

Premier Farnell plc, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals globally, has been presented the ROHM Semiconductor Innovation Award for Multichannel Marketing. The award was presented in recognition of Premier Farnell’s growth in emerging markets like Eastern Europe which enable electronic design engineer’s quick access to products via the web, the ability to speak with sales and technical support representatives in their native language and next day delivery on most items.

Premier Farnell and ROHM signed a global distribution agreement in November 2007 to carry over 400 product lines which will now increase to over 1,000 product lines. Also, in 2009 the launch of a new Global Web Referral Programme will allow visitors to the ROHM website, direct click through access to Farnell’s website with the ability for preferred purchase; online, over the phone or through the catalogue.

ROHM develops products that improve the efficiency and performance of electronic devices and is a world-class semiconductor manufacturer. ROHM’s advanced product development capabilities meet the needs of customers whilst increasing its line-up of highly reliable, sophisticated products. These products are used in a variety of sectors: automotive, consumer, mobile phone, computer and office equipment, white goods/industrial, communications systems, controls, test and medical.

Premier Farnell continues to invest in and drive its own technical support programmes to ensure that electronic design engineers around the world receive the support, information and data on the latest technologies and products as quickly and effectively as possible. This award pays tribute to the effectiveness of this scheme, providing designers with immediate web access to data and support, as well as reduced delivery lead times.

“We are pleased to accept ROHM’s Semiconductor Innovation Award for Multichannel Marketing,” said Andy King, President of Farnell Europe and Global Head of Electronic Design Engineering (EDE) Segment. “This award is clearly in line with our overall strategy to increase our focus on the global electronic design engineering segment, drive higher levels of business via the web and to continue internationalising our models into new and emerging markets for electronics.”

“ROHM is please to present Premier Farnell its Semiconductor Innovation Award for Multichannel Marketing,” said Christian Andre, President, of Rohm Europe. “Their strong marketing position in Eastern Europe, coupled with their strategic office locations and quick product delivery, make them an ideal partner in reaching the engineering and design segments throughout these regions.”

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