In recognition of the outstanding contribution made by Premier Farnell plc (LSE:pfl) towards the growth of its PIC32 Microcontrollers in 2011, Microchip has presented the global multi-channel distributor with the Major Contribution to PIC32 Microcontrollers Sales Growth Award.

Sales of Microchip’s PIC32 microcontrollers and associated development tools have grown consistently quarter on quarter since introduction in Q4 2008, but growth in 2011 was stronger than previous years. Premier Farnell’s contribution has been instrumental towards the success of the Microchip’s 32-bit product family on a global basis.
Premier Farnell offers a market leading range in Microchip’s MCU portfolio along with accompanying supporting development kits and software. Through Premier Farnell’s global distribution network, over 5,000 stocked products from Microchip can be ordered in bulk and are available for next-day delivery, supported by discussion forums and technical documents available via Microchip’s dedicated page on the element14 community. Local language websites and regional offices ensure that Premier Farnell’s customers across the world receive excellent sales and technical support on all its product lines.

“Not only is this a testament to the excellent work done by our global go to market teams but also a recognition of our key strategic relationship with such a leading supplier,” said Marianne Culver, Global Head of Product Marketing and Supply Chain at Premier Farnell. “We will continue to enhance the Premier Farnell value proposition by continually developing and growing our already extensive Microchip product portfolio to meet the evolving requirements of our customers worldwide.”

“Our PIC32 microcontrollers are enjoying strong sales growth with many designs reaching volume production. Microchip are delighted to recognise the major contribution Premier Farnell have made to the success of these best in class 32-bit microcontrollers,” said Mike McGlade, Sales Channel Manager, Microchip.

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