Mario Orlandi has been promoted to the role of vice president of sales and marketing for Europe at Silica. The distributor says that the appointment is part of it’s focused growth strategy and is an important step that will contribute to solidify the company’s position as one of the largest semiconductor distributors in Europe.
Orlandi will be responsible for the strategic direction and leadership of Silica’s 350 strong sales and application engineer team, including the execution of demand creation and design support strategies across Europe.
“Over the past 12 years, Silica has grown to become a premier distributor in Europe, we have achieved record breaking revenues, continuously expanded our market share and design support capabilities,” said Miguel Fernandez, Silica president. “With his proven experience and leadership skills, Mario is the perfect candidate as we continue executing on our strategy. His drive, extensive relationships and his in-depth knowledge of our business, sales and marketing operations make him the ideal choice for this position.”
Most recently, Mario Orlandi was regional vice president South Europe (France, Italy, Iberia) and also assumed the role as vice president marketing for Silica. He joined the company in 2004 from Motorola (now Freescale), where he held the position of European distribution sales director. At Motorola, he started out as field sales engineer and progressed through the ranks to the position of sales director. He began his career in 1985 with SGS Thomson, now STMicroelectronics.