Farnell and Omron launch exclusive one-touch web referral programme

far221_low_resolutionFarnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals across Europe, has entered into an exclusive web referral programme with Omron Electronic Components Europe. The programme will see customers, having made their product selection on the Omron website, be directed via one click to Farnell’s industry-leading site to purchase their products.

The exclusive pan-European arrangement gives customers access to fast and easy ordering of over 1000 Omron switch and relay products currently stocked by Farnell. All products are supported by the company’s service guarantee of next day delivery across Europe with no minimum order sizes or hidden shipping charges.

Omron chose Farnell for the implementation of the web referral programme due to Farnell’s ability to demonstrate a multi channel sales approach and continued customer growth. The programme follows on from the signing of a new distribution agreement between the two companies and the presentation of a special Distributor Award to Farnell by Omron at Electronica 2008 in Munich.

Commenting on the launch of the web referral programme, Claire Doyle, European Director of Supplier Management, Farnell, said: “This is an important initiative for Farnell and Omron that truly differentiates us from our competition and adds strength to our customer proposition. By being directed to the Farnell website with just one-click, time pressured design engineers can quickly order the products they have viewed and selected on the Omron site. Our relationship with Omron goes from strength-to-strength with a new agreement in place, constant development of our already strong profile with exciting new technologies and now an exclusive pan-European web referral programme.”

Alex Grout, European Distribution Manager, Omron Components said: “This new engagement with Farnell enhances the whole experience of visiting omroncomponents.com. Specifiers of our switching and sensing products can be confident that not only the latest relays, switches, connectors and sensors will be available online from Omron, but the site provides the functionality to acquire samples directly via our site, backed up by the service levels that customers have come to expect from Farnell.”

Through its multi-channel approach, Farnell provides its customers with a fast, efficient and easy-to-use source for over 480,000 products, plus new functionality to search over 352,000 technical datasheets. Further customer value is added through a range of online services such as real-time stock availability, the company’s innovative i-Buy eProcurement solution, plus global legislation advice and live technical chat.

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