Rutronik is making its first foray into North American market. It has named industry veteran Jeff Shafer as Vice President of Rutronik Inc. The headquarters/sales office will be located in Cleveland, Ohio, and future expansion is planned in key markets throughout the US, Canada and Mexico.
The company has built a team of internal sales and product management staff along with technically oriented field sales engineers that are positioned in key markets across the United States. They will support both the global and North American customers, employing decentralized development and procurement processes that Rutronik already supports in Europe and Asia.
Rutronik’s medium term goal is to acquire new customers with their development and targeted markets in the USA and production in Mexico. Rutronik has already been locally present in Mexico since 2008, with the branch office located in Querétaro.
Thanks to the close cooperation between the subsidiaries in the USA and Asia, Rutronik is in a position to promote American designs produced in Asia universally. The items will then be delivered from the scheduled new warehouse in the USA, from the European central warehouse, or from the logistics hub in Asia depending on the requirements.
“The presence in North America represents the last big step for us toward becoming a true global distributor,” explained Thomas Rudel, CEO of Rutronik. “In addition to our home market in Europe, we have also managed to build up an extensive client base in Asia with seven branch locations thus the timing was right to roll out our recipe for success in North America. We will also be expanding and reinforcing our presence in North America through our strategic developing business plan and are delighted that we can do this on the basis of such excellent support from numerous manufacturers.”
Shafer has chalked up over 30 years in the electronic components industry including stints at Newark, Vishay and Digi-Key where he headed up the Global Interconnect, passives and Electromechanical business.
He reports to Paul Scholten, International Sales Director and President of Rutronik Inc. “I am delighted to have been tasked with implementing the last element of Rutronik’s strategy on the way to becoming a true global distributor with a Commitment to Excellence,” explained Jeff Shafer. “We want to offer our customers in North America the familiar exceptional service, supported by the long-term, solid cooperation with our quality manufacturer partners.”


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