Mouser Electronics has been honoured for Top Customer Growth in EMEA by Texas Instruments.
Commented Roland Dörfler, Corporate Account Manager, TI EMEA: “Mouser, our emerging Catalogue Distribution Partner in EMEA, achieved this impressive result by executing numerous diverse and dedicated marketing campaigns that promote TI’s differentiated products to the broad engineering community.”
Added Ducharme: “Not only did Mouser grow TI’s customer base the fastest, we also grew it more than any other TI catalogue partner. In fact, with a 2013 year-on-year customer increase figure of 38.1% we far exceeded the total growth for catalogue partners. We believe this is down to our policy of stocking the newest parts as soon as they become available – on launch date if possible. Our marketing efforts are also a big factor and with our marketing team in EMEA having grown significantly we can reach out to new customers even more effectively, using targeted promotions.”
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