Mouser Electronics is featuring key new suppliers at the Embedded World Conference in Nuremburg, Germany (Feb 26-28, 2013). With the addition of key new lines including leading programmable logic supplier, Altera, and wound components maker, Coilcraft, the distributor continues to complement and strengthen its product range with these additional ‘blue chip’ suppliers.

“We want design Engineers to understand that not only do we have a vast product capability, we also offer the leading names from the Industry,” says Mark Burr-Lonnon, Mouser’s Vice President for EMEA and Asia. “Mouser’s Embedded World booth (Hall 4A, Booth 302) will reflect this and feature technology presentations from NXP Semiconductor, International Rectifier, Arduino and Olimex, as well as both Altera and Coilcraft.”

Mouser saw another excellent year in 2012 with record bookings during several months, and according to Burr-Lonnon “is seeing signs of strengthening in the engineering-based market that Mouser serves. In EMEA, bookings at the end for 2012 were up around 30% and billings up by more than 20%. A very healthy book-to-bill ratio of 1.08 also saw us start 2013 very strongly. January and February have shown continued strength with Mouser up a further 22% in Europe, and the business is looking especially in strong in Germany, the UK, France, Italy and Eastern Europe.”

Mouser is known as the ‘design fulfillment’ distributor, enabling the design engineer to access the latest technologies as soon as they become available, providing the widest selection of the newest semiconductors and electronic components from the world’s leading manufacturers. But the latest technologies also require significant technical support, so Mouser is constantly broadening the scope of its applications, technologies and market information resource with white papers, technical and market-driven articles. “Our aim is to make our site as useful as possible,” adds Burr-Lonnon. “But we also want to make it simple. Therefore we have arranged our information resource section under market and technology headings. Most recently, we have added Harsh Environment; there are also sites covering wireless, automotive, alternative energy, audio, smart metering, energy harvesting and more.”

Finally, Mouser believes that design engineers need local support with regional offices that can talk with customers in real time in their own language. The company already has nine locations in Europe and is looking at another addition in late 2013. Concludes Burr-Lonnon: “We really are truly global and aim to service the customer with localized support in local language, time zone and currency.”

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