Europe is proving a fruitful market for Mouser Electronics. The Texas-based distributor says it continues to experience strong business growth globally with European growth outpacing all other regions. Today nearly 50% of the company’s revenue comes from outside the USA, with all areas of EMEA doing well not only in 2015 but in the first two months of 2016.
Overall in Europe, Mouser’s sales grew by 27% in 2015 over 2014, although this was impacted by currency fluctuations, primarily between the dollar and the Euro.
Mark Burr-Lonnon, the company’s Senior VP for EMEA and Asia, believes that the European market will continue to perform well for our unique model in 2016. “Last year in our key countries , we saw our German business up by 27%, UK by 25%, France by 30%, and Italy by 36% etc. “We’ve had a great start to 2016 with year on year growth already hitting +15%,” he explains. “Germany is still our biggest single country market followed by the UK, France and Italy. Our model – which is to support our online business with local offices that understand local trading conditions and can speak to customers in their own language – is paying off very well, so areas like Spain and Benelux are also returning excellent results as well.”
The high levels of design activity in Europe – no matter where the final product is eventually made – also fits well with Mouser’s role as the distributor of choice for development fulfillment. While the company sees activity in all market sectors, IoT – in various guises such as Industry 4.0, medical wearables, home automation – is particularly buoyant, so Mouser is putting a lot of emphasis on sensors, because, as Graham Maggs (pictured), Mouser’s director of Marketing for Europe comments, “The one thing that every IoT application shares is that they all need a sensor of some description to interface between the real world and the electronics processing power”.
Semiconductors, too, and the ecosystem that enables them to be deployed efficiently, is as always a continuing key focus area for Mouser. “In 2016 we will be having a major push with our key partners such as Intel TI, ADI, Maxim and STMicroelectronics”. But no matter what type of part it is, or the technology, or the application, Mouser aims as always to be first to market, supporting the design engineer and providing a market advantage,” Maggs comments. “We added 42 new suppliers in the past 14 months, and we add more NPI added per day than any other distributor.”