Mouser says its European business will achieve year on year revenue growth figures of above 30%. The distributor is outperforming the European distribution market and the fourth quarter of last year was its best ever European quarter performance, and September, October and November were all-time record months.
The growth push will continue into 2014. Explains European Marketing Director, Graham Maggs: “Here in Europe we are well ahead of our revenue targets and have grown our customer base by over 30% with new business coming from every industry sector. Semiconductors now represent over 40% of our sales, and, importantly, we have seen an 11% increase in the sales of parts that were introduced by the manufacturer in the last 12 months (NPI sales). These facts lead to the conclusion that we are now accepted as the design-fulfillment distributor of choice and go–to place for Newest Components.”
In order to service this increased business, Mouser plans to expand its resources at its European headquarters in Munich with the addition of more people who will concentrate on delivering focused technical content. Continues Maggs: “We must deliver the right information for design engineers, providing solutions-based material. That means that we must understand the customer’s business, and supply him not only with relevant applications and product information, but also provide details of the design ecosystem – to include software development system, development kits etc – as well as the myriad of other supporting power, inductive, passive and e/mech components that will complete his specific design.”
The Munich team will also continue to develop leading-edge eCommerce solutions. Says Maggs: “ECommerce impacts hugely on our business. We have invested heavily in our website: this year, for example, we developed a unique and market leading BOM tool and further improved our Search Accelerator to speed up the complex and critical process of building BOMs.” The BOM tool enables users to set preferences and maintain their own formatting. It also features in-built Part Resolution Intelligence so users can find parts quickly even without full part numbers. Status information on parts – price, stock, lead time, RoHS compliance – is also included, and alternative parts can be quickly and easily identified and ordered.
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