Microchip selects RS Components as supplier for product samples

Microchip, the leading supplier of microcontroller semiconductors, has selected RS Components as a recommended distributor for customers using its website, www.microchip.com, that want to place low volume orders of its devices. From now on electronics design engineers will be given the option to place their orders through RS by following direct links from the Microchip website to rswww.com.

Microchip has set up a dedicated area on its website to give customers the option of buying the components they need from RS. Customers ordering from RS benefit from same-day despatch from stock, ensuring minimum delay when working on new designs. This fast and reliable delivery allows companies to design, produce and market new innovations quickly, helping them improve their position in a competitive market-place. As well as stocking a broad profile of Microchip microcontrollers, RS also offers a wide range of the company’s development kits, providing engineers with access to complete design solutions.

Selling components through a web-focussed high-service-level distributor offers another clear advantage: RS reaches a wide variety of individual customers, something that is not cost-efficient for large manufacturers that are set up to supply large volumes. For Microchip, web distribution offers an ideal route to these individual customers.

In addition to Microchip, RS already works with several other manufacturers including Osram Opto-Semiconductor, Tyco Electronics, AVX, Radiall, Honeywell, Enfis and Crydom – whose websites all have direct links to rswww.com. Paul Webster, Head of Electronics Product Management at RS is delighted with this development: “Microchip’s decision is further recognition of the excellent service package offered to electronic design engineers by RS. It is a real accolade when a leading manufacturer such as Microchip chooses RS as a primary distribution channel. Our e-commerce capability continues to be a significant factor in the development of our relationship with suppliers.”

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