The franchise agreement between Future Electronics and Panasonic has been extended to cover the entire Europe, Middle East and Africa (EMEA) region. This follows the success of the partnership in their existing North American franchise.
The new agreement with Panasonic Automotive and Industrial Systems opens access to Panasonic’s range of passive components, wireless modules and sensors via any of Future’s branches in the EMEA region.
Max Jakob, distribution director at Panasonic Automotive and Industrial Systems Europe, said the decision to extend the Panasonic franchise to Future Electronics (EMEA) had been easy to make because of the excellent support that users of Panasonic components had enjoyed from Future Electronics in North America since 2012.
He said: ‘We are confident that, in bringing Future Electronics on board in Europe, we have signed a distributor which can add value to our network. Panasonic believes that Future Electronics can support us in winning new customers and new business opportunities.’
The deal adds to Future’s strong passive component offering, which includes products from manufacturers such as Vishay, AVX and Murata. Products in which Panasonic enjoys market-leading positions, such as its electrolytic capacitors and polymer aluminium capacitors, are expected to be especially popular with Future Electronics’ customers in the EMEA region.
Karim Khebere, corporate vice-president and managing director of Future Electronics (EMEA) also said that customers would benefit from the engineering expertise of its specialist connectivity and sensor sales divisions. He said: ‘Panasonic is a famous brand with a history of introducing breakthrough products. That’s why we are excited to have the opportunity to help our customers discover the latest products to emerge from the Panasonic research labs, including its unique Grid-EYE infra-red presence-detection sensors and its Bluetooth, Wi-Fi, ISM-band and NFC wireless modules.’
The Grid-EYE sensor and PAN1740 Bluetooth wireless module are both featured in Panasonic’s Grid-EYE sensor evaluation kit, which also includes an Atmel SAM D21 microcontroller. The Grid-EYE sensor evaluation kit can be used as a stand-alone board or as part of an Arduino prototyping system.