FTDI Chip has signed Shanghai Jing Xi Electronics Information System Company as its latest distribution partner in China. It will market FTDI Chip’s embedded video engine (EVE) graphic controller and microcontroller unit (MCU) products in the region, as well as offering comprehensive technical support.
“The Chinese market is one that is of prime importance for FTDI Chip’s innovative USB, display and MCU products, presenting huge opportunities to show the true value of the company’s ‘Design Made Easy’ philosophy to the electronics design community. The appointment of Shanghai Jing Xi assures that China-based customers of FTDI Chip’s total commitment to provide superior pre-sale, design, logistics and after sales service,” states Fred Dart, FTDI Chip CEO and Founder of FTDI Chip.
Shanghai Jing Xi has built up a very strong reputation, outperforming rival operations. It has been providing sales and service excellence to the consumer, automotive and industrial electronics sectors in China for over 20 years. The expertise it offers in engineering and qualified sales has enabled it to win high profile contracts across a very broad customer base and generate considerable revenue for the component manufacturers it works with. The company has a network of sales office locations that gives it a presence over most of the main cities in China.


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