Farnell element14 is changing its name to Farnell, An Avnet Company. The company is reverting to the brand customers have known since the business was established as Farnell in 1939. The company says that the name change recognises its strong relationship with its customers and its role as a key element of the Avnet eco-system.
By bringing Farnell together with the Avnet brand the company wants to show that working with Farnell is also working with Avnet and demonstrate the value that it can add as one company.
element14 remains as the brand for the design engineering community website.
Farnell became part of Avnet when parent company Premier Farnell was acquired in 2016. Brands within Avnet’s overall ecosystem are now being brought together to provide a simple and cohesive proposition for both customers and suppliers. Through a number of strategic acquisitions Avnet now has the capabilities to support every stage of the product lifecycle and offers end-to-end solutions in-house that take an idea from prototype through to mass production.
Customers no longer have to identify, review and onboard a new partner at every phase of their product production and by working with Farnell and Avnet together can have one partner throughout their product development cycle. This saves customer time and money, and provides support through the complex phases of product development.
Farnell was first established in 1939 as AC Farnell Limited It acquired Newark Electronics in the USA in 1996, to become Premier Farnell. The combined business was one of the first distribution companies to offer eprocurement capabilities to customers and first to launch an online community, element14, for engineers, which now brings together over 600,000 like-minded members to create new and exciting electronics designs, and then share their process so others can learn from them.
Farnell was rebranded Farnell element14 in 2008 and became part of the Avnet business in 2016 following the acquisition of parent company Premier Farnell. Newark element14, in North America also changes its name to Newark, An Avnet Company.