Farnell element14 has been awarded a Tektronix Business Excellence Award for the “Best Pan EMEA Marketing Campaign 2017”. Farnell element14 has been recognised for its marketing creativity and execution by Tektronix for three years running. The award was presented to Farnell element14 at the Tektronix’s Partner Executive Conference in Mallorca, Spain.
The event was dedicated to channel partners and gave participants opportunities to build sales and marketing expertise in key areas, meet peers and meet product experts from the Tektronix leadership team.
Dave Farrell, Tektronix EMEA Sales VP said: “Farnell element14 have excelled in Test and Measurement marketing for many years. This year was no exception with two marketing campaigns that drove high value-add to our mutual customer base resulting in share gains for both Farnell element14 and Tektronix. The creativity and speed of execution is excellent and has become a benchmark for others to follow across the EMEA region. I am looking forward to continuing our partnership for many years to come.”
Sending the right message: (left to right) Sandra Verlinden, Distribution Account Manager HSP Tektronix; Dave Farrell, Vice President Commercial Operations EMEA Tektronix; Christelle Mazella, Senior Manager Test & Measurement, EMEA & APAC Premier Farnell; Tami Newcombe, Commercial President Tektronix; Andreea Teodorescu, Global Senior Commercial Marketing Manager Premier Farnell; Heather Murray, Senior Supplier Account Manager Test & Tools Premier Farnell; Sally Wright, Senior Marketing Director EMEA Tektronix