Farnell element14 has scooped the ECMOD Direct Commerce Award for the best online business in the Business-to-Business category.

The awards, which have been actively supporting ecommerce retailing for more than a decade, honour the very best online businesses via this award. The judges looked at the entrants’ websites, digital advertising & marketing initiatives, adoption of mobile, customer feedback tools, social media, along with business performance.

Judges recognised Farnell element14 for the high levels of innovation and competitiveness in the digital space with the overall web strategy featuring as a key differentiator.

Particularly impressing the judging panel was the recent announcement of the Farnell and element14 brands uniting. Bringing together the European transactional and community offerings under a single brand, Farnell element14, which combines its proposition to provide end to end engineering solutions for their customers.

“This is clearly a big win for us and a fabulous recognition of all the work that’s been put into creating a seamless online proposition for our customers,” said Alan Paterson, Marketing Director, Farnell element14. “The internet has changed the way our customers perceive us which is why the business is keeping pace with the very latest technology and working practices of our customers. This award demonstrates our passion to simplify our customers’ design processes when they are seeking information, solutions and products. We will continually innovate and become a business that’s devoted to enrich our customers’ multi-channel experience.”

The ECMOD Awards have spearheaded the recognition of business excellence for organisations engaged in direct-to-customer retailing across traditional and newly emerging channels. With categories designed for those targeting sales to businesses as well as for those selling to consumers, these awards also seek to celebrate the achievements of businesses of all scales and at all stages of development.

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