Mouser adding new customers at record pace

Mouser Electronics, Inc., known for its rapid introduction of the newest products, today announced that its European expansion initiative has driven Mouser to be one of Europe’s fastest growing catalogue and web based distributors.

Mouser’s priority is to accommodate its European customers with local customer service, local websites, and catalogues in multiple languages and currencies. In line with adding local sales offices around the world, Mouser opened a third European location in the UK earlier this year, which was preceded by the opening of the Munich sales office in August of 2008. As a result of this and the growth from the web, Mouser is adding new customers at a record pace, and gaining significant market share in all countries throughout Europe.

Mouser sales in Europe were up across the board in 2009 for every quarter. Per Mark Burr-Lonnon, Mouser Vice President Europe, “For the third quarter, sales are up 45% over Q1 and up 40% over Q2. Compared to the same quarter in 2008, Q3 sales are up 35% and most pleasing is the number of new customers we are adding per day in Europe. That is good for us and our supply partners.”

Mouser’s European websites are a valuable resource for design engineers and small production buyers, allowing for online transactions in local languages and currencies. Mouser hosts 22 European websites, to compliment a total of 39 country specific websites worldwide, covering 11 different languages and over 22 currencies. Engineers and buyers, alike, can take advantage of free shipping incentives offered to most European countries.

Mouser continues to add the newest products from industry leading manufacturers, such as Texas Instruments, Freescale Semiconductor, Microchip Technology, Infineon, EPCOS, KEMET, Tyco Electronics, Molex, NXP Semiconductors, and Phoenix Contact. New products and technologies are added to the online catalog daily from more than 390 industry leading manufacturers.

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