Strategic partnership extended from agreement in Europe allows electronic design engineers in the Asia Pacific to acquire comprehensive range of over 6000 Panasonic passive components

element14, formerly Farnell, the industry’s first fusion of commerce and community supporting millions of engineers and purchasing professionals worldwide, today announced the extension of its partnership with Panasonic in Europe to Asia Pacific. Over 6000 Panasonic passive components ranging from aluminium electrolytic capacitors, resistors to inductors are now available in element14’s product portfolio that has over 120,000 products stocked in Asia Pacific. Panasonic is an industry leader and pioneer in effective and efficient surge absorber technology and the new ZNR Transient Surge Absorber series presents electronic design engineers across Asia Pacific with cutting-edge, comprehensive surge protection solutions.

The importance of technology and electronics continues to expand in Asia Pacific, as the region grows to become the manufacturing and R&D centre of the world which result in a soaring demand for consumer electronics in its domestic markets. The Panasonic ZNR Transient Surge Absorber series provide an encompassing solution to common occurrences such as power outages and lighting strikes that can be lethal to electronic equipments that are used in a variety of industries from IC semiconductor, consumer electronic equipment, communication, measuring or controller electronics, electronic home appliances, gas or petroleum appliances and relay or electromagnetic valve surge absorption.

“I’m very excited about the possibilities that element14 brings for Panasonic. Through element14’s extensive distribution network and fusion of commerce and community, we are now able to engage new segments across the Asia Pacific region and provide electronic design engineers with Panasonic products to ensure more efficient designs and faster time to market. element14’s interactive online platform will also allow us to understand our customers’ requirement better and ensure we are able to meet their evolving requirements for specialty electronic components,” says Richard Dines, Europe Distribution Sales Manager, Industry & Devices, Panasonic.

William Chong, Regional Director of Supplier, Product & Purchasing Management, element14, Asia Pacific said, “This strategic development in our long-standing partnership with Panasonic was a natural progression for element14. We are deeply committed to support and meet the changing requirements of electronic design engineers across the Asia Pacific region. Our strengthened partnership with Panasonic comes at the most opportune time as this proven and effective power solution will allow engineers to design and produce quality and reliable electronic devices and industrial equipment for use in communications, semiconductor and even oil and gas industries.”

As part of this agreement, element14 will offer the new Panasonic solutions through its businesses located in Australia, China, India, Malaysia, New Zealand and Singapore to ensure that customers enjoy unrivalled eProcurement solutions and services in local currency and language, with 24/7 access to customer service and 24/5 online technical support. With hassle-free return policy, no minimum quantity or pricing requirements and next-day delivery to most cities in Asia, customers can connect easily with element14 through multiple channels for the products and information they need on Panasonic products.

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