element14 has been ranked number one in the Heardable Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry”. Newark, Premier Farnell’s business operation in the United States, Canada and Mexico, came second in the report, which is published by Heardable, a real-time contextual brand analytics platform.
Both brands came out top in social media and website performance, with the top five Best Practices highlighted as:
• Strong social media presence, participation, followers and advocates
• Search engine optimised websites
• Usable websites (easy to engage, share, interact, contact and transact)
• Regular monitoring and optimisation using web analytics software and testing tools
• Optimising websites for mobile smartphone browsing
The report also highlights that element14 is ranked in the top one per cent of all brands analysed by Heardable worldwide, is number one out of 9,059 competitors in the NAICS, Engineering Services category and third of 3,188 brands based in the UK.
“We have put a lot of effort into ensuring we have the right online approach to being able to provide a comprehensive and fast service for the engineers of today. We understand that engineers work at a very fast pace to stay ahead in the electronics industry and we want to provide them with the right tools and products to get the job done,” said Kevin Yapp, Chief Marketing Officer at Premier Farnell. “This is truly a great accolade for all online operations of Premier Farnell, as this report has a clear scoring methodology, documenting dozens of online marketing best practices, and further, providing ranking analysis on how each organisation is performing against its industry peers and I would like to thank all our teams who have contributed towards achieving this position in the industry.”
John Sharp, director of Heardable, Inc, said in the report: element14 has obviously put in a lot of effort into website optimisation and social media marketing over the past year, and that effort is now being rewarded. You need to get a lot of things right to win the top spot in a competitive sector like electronics. The element14 brand management team deserves high marks.
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