Connector specialist group EDAC has restructured its European sales and customer-service operations including the appointment of Nathan Ashford as European Distribution Manager.
The reinforcements are needed to meet a business upswing that has resulted from a significantly enhanced product portfolio and the company’s acquisition of UK company MH Connectors, according to Alex Grout, European Managing Director of EDAC Europe.
Grout has also promoted Damien Croft, previously Senior Manager with MH Connectors, to lead the sales organisation for all EDAC brands within Europe, and enhanced his European presence with the appointment of Debbie Pendergrast to head Southern Europe sales.
Ashford’s appointment reinforces Grout’s emphasis on EDAC’s relationship with the European and global distributors who promote the EDAC and MH Connectors brands within Europe. He will be responsible for managing the relationships with European distributors and defining future strategy. Ashford was previously with Omron Electronic Components where he was responsible for the company’s European high service channel.
Pendergrast has been recruited to develop EDAC and MH business within Southern Europe. Fluent in French and Spanish. she will spearhead EDAC’s sales effort within Italy and Spain and will take control of the strong MH Connectors operation in France, including the existing sales operations based in Mantes La Jolie.
Prior to joining EDAC Pendergrast ran her own business in Spain where she enjoyed considerable success working with Spanish and French business partners and customers: “Together EDAC and MH have an unbeatable portfolio of connector solutions,” she said. “2015 is set to be a key year in the company’s evolution and I’m looking forward to meeting the challenges ahead.”


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