Midas Displays has enhanced its UK and European sales channel with the appointment of Yorkshire-based Easby Electronics as a franchised distributor. Easby Electronics will market, promote and supply Midas Displays’ complete portfolio of display products, value-added services and solutions.
Chris Parr, sales manager, Midas Displays said, “Enhancing our local distribution sales channel is part of our ongoing business development strategy. We have been actively seeking an established and technically competent distribution partner that will provide sales growth through pro-active demand creation activity.”
“The sales and product marketing teams at Easby Electronics have already demonstrated their capability, developing a number of new business and design-in opportunities,” continued Parr. “We are looking forward to creating a strong, stable and long-term relationship with Easby and are very confident of further business success.”
Nigel Copely, managing director, Easby Electronics said, “We were initially approached by Midas Displays who were looking to appoint a new franchised distributor. Midas were very keen to ensure that Easby was going to be the right fit for their business needs. I believe that in the short time we have been working together we have proved this to be the case. Easby Electronics actively supports many OEM and EMS businesses in the electronics design and manufacturing sectors. We are actively seeking new business opportunities to both grow and consolidate our sales success. Developing a new partnership with a forward-thinking, innovative display manufacturer such as Midas Displays provides Easby with an important opportunity to engage with a larger and more diversified customer base.”
Established in 1980 Easby Electronics, part of the Rebound Group, are one of the UK’s leading independent distributors and stockists of optoelectronics, interconnect, passive and electromechanical components.
The distributor has a strong focus on quality and service, coupled with an experienced team of area sales managers and product marketing support, ably supported by an adept team of commercial and operational staff.
Midas Displays design, manufacture and supply an extensive range of displays including liquid crystal displays (LCD), organic light emitting diodes (OLED) and thin film transistor LCDs (TFT).
To support these products, it also provides a wide range of bespoke accessories and services including touch screens, cover glass, optical bonding, interconnect solutions, evaluation boards and driver solutions.
Midas Touch: Nigel Copely, Managing Director, Easby Electronics (left) with Chris Parr, Sales Manager, Midas Displays (right)