Digi-Key’s push into the European market has gained further momentum. Stefan Wihlgaard has been named as Regional Sales Director for the Nordic and Baltic regions. With over two decades of high-level industry experience most recently at Arrow Electronics, Wihlgaard brings valuable regional knowledge and a fresh perspective to Digi-Key’s international sales team.
“As Digi-Key has expanded its presence in EMEA, appointing a sales director in the Nordic and Baltic regions was the next logical step in facilitating further overall growth in the region,” said Kris Haggstrom, Vice President, Strategic Customer Development, EMEA and Asia Pacific, at Digi-Key. “Recruiting individuals such as Stefan with extensive experience building and maintaining solid supplier and customer relationships is paramount in continuing our global outreach. We are excited to welcome Stefan to the Digi-Key team.”
Wihlgaard will work exclusively with customers in the Baltic and Nordic Regions, leading business development initiatives around the company’s “Prototype-to-Production” model, supporting the needs of the engineer from product design to high-mix, low-volume production orders. Additionally, he will educate potential customers about the benefits of Digi-Key’s hybrid business model, providing a local-language contact and extending the same high level of customer services enjoyed by current Digi-Key customers.
“I am excited about the potential for growth within the region,” said Wihlgaard. “The area is an untapped resource, and I feel that, with a bit of work on our part, Digi-Key can continue to expand and gain market share as a part of our larger global expansion efforts. I look forward to telling the Digi-Key story and fostering growth.”